Marketing Agency
God-Mode Playbook

Your ultimate daily guide for Meta Ads & Social Media Management. Never forget a step.

1. Core Responsibilities

Team Management

  • Guide Graphic Designers, Video Editors, and SM Executives.
  • Assign tasks and ensure timely delivery.

Client & Quality

  • Handle queries professionally and maintain long-term relations.
  • Maintain service quality and take ownership of deadlines.

2. Meta Ads Basic Structure

Campaign Level

Choose OBJECTIVE (Leads, Sales, Traffic). Ek campaign ka ek hi objective hota hai.

Ad Set Level

Targeting (Audience), Budget, Schedule aur Placement yahan set hota hai.

Ad Level

Actual Creative (Photo/Video), Primary Text, aur CTA (Button) yahan dalta hai.

3. 14 Industry Playbooks

Health & Doctor

Objective: Leads (Appointments).

Targeting: 5-10km radius. Broad age. Specific health interests if needed.

Creative: Doctor speaking to camera, patient testimonials.

Education

Objective: Leads (Admissions).

Targeting: Parents of high-schoolers, Students 18-24. Interests: University, Career.

Creative: Campus tour, Placement records, Faculty intro.

Entertainment

Objective: Engagement / Traffic.

Targeting: Broad audience, interests in Movies, Events, Nightlife.

Creative: High-energy trailers, event snippets, FOMO hooks.

Repairing Works

Objective: Leads (Calls/WhatsApp).

Targeting: Local radius (5-8km). Homeowners.

Creative: "AC not working?" problem-solution images, quick fix videos.

Travel & Tourism

Objective: Leads / Messages.

Targeting: Frequent travelers, High-income, specific destination interests.

Creative: Aesthetic reels, itinerary breakdown, discount packages.

Packers & Movers

Objective: Leads.

Targeting: People recently moved, Real Estate interests, broad city targeting.

Creative: Safe packing videos, customer reviews, "Tension-free moving".

SME Manufacturers

Objective: Leads (B2B).

Targeting: Business page admins, B2B job titles, specific raw material interests.

Creative: Factory tour, bulk order discounts, quality assurance.

Real Estate

Objective: Leads.

Targeting: High-ticket buyers, Luxury interests, Investment.

Creative: 3D walkthroughs, Site visits, "Last few units left".

Salon & Spa

Objective: Traffic / Messages.

Targeting: 5km radius, Women 18-45 (or Men for unisex), Beauty interests.

Creative: Before/After transformations, limited-time discount combos.

Home Services

Objective: Leads.

Targeting: Local radius, Homeowners, Married couples.

Creative: Professional service videos, "Book in 1 click" CTA.

Hotel & Restaurant

Objective: Engagement / Traffic (Menu views).

Targeting: Local area, Foodies, Zomato/Swiggy interests.

Creative: Food close-ups, Ambience shots, Weekend offers.

Consultation & Agent

Objective: Leads.

Targeting: Specific niche (Tax, Visa, Legal). Business owners or Students.

Creative: "Did you know?" informative reels, Trust-building videos.

Showrooms

Objective: Store Traffic / Awareness.

Targeting: City-wide, Shopping interests, High-end buyers.

Creative: New collection launch videos, Walk-in discounts.

Home Decor

Objective: Sales / Traffic.

Targeting: Interior design interests, New homeowners, Online shoppers.

Creative: Aesthetic room makeovers, Carousel of top products.

4. Targeting Rules

Location & Age

Service areas ke liye 5-10km radius lagao. Age customer avatar ke hisaab se (e.g. 25-45).

Detailed Targeting

Interests aur Behaviors use karo (e.g. 'Real Estate', 'Frequent Travelers').

Custom & Lookalike

Website visitors ko Retarget karo. Data 100+ hone par Lookalike (LAL) audience banaiye.

5. Interactive KPI Dashboard

Hover/Click on cards to see meaning, benchmarks, and fixes.

CTR

Click-Through Rate

  • Bimari (Meaning) % of people clicking ad.
  • Sahi Report > 1.5% to 2.5%
  • Ilaaj (Fix) If <1%, change thumbnail/hook.

Frequency

Ad Repetition

  • Bimari (Meaning) How many times 1 person saw the ad.
  • Sahi Report 1.2 to 2.5
  • Ilaaj (Fix) If >3.0, Ad Fatigue! Change creative.

CPM

Cost Per 1000 Impressions

  • Bimari (Meaning) Cost to show ad to 1000 people.
  • Sahi Report Varies (₹80-₹200)
  • Ilaaj (Fix) If high, broaden audience size.

CPL

Cost Per Lead

  • Bimari (Meaning) Cost for 1 enquiry.
  • Sahi Report Industry average.
  • Ilaaj (Fix) If high, simplify lead form or fix targeting.

6. Ad Kaise Banayein (Emergency Guide)

Step 1: Campaign (Mahaul Banana)

Meta Ads Manager me "+ Create" dabao. Objective chuno (mostly 'Leads' ya 'Traffic'). Continue karo.

Step 2: Campaign Settings

Naam likho. Advantage+ Campaign Budget shuru me OFF rakho.

Step 3: Ad Set (Audience & Budget)

Daily budget daalo (₹500). Location, Age aur Interests set karo. Placements Advantage+ rakho.

Step 4: Ad (Photo/Video & Text)

Media upload karo. Catchy Primary Text aur Headline likho. Button (CTA) lagao. Publish dabao!

7. Meta Ads Dictionary

Meta Pixel

Invisible code on website to track visitors and form fills.

Retargeting

Showing ads again to people who already interacted with you.

Lookalike

Meta finds new people exactly like your best customers.

CBO vs ABO

CBO = Meta manages budget across Ad Sets. ABO = You control budget per Ad Set.

8. Daily Routine

Morning (10 AM)

Check Ads Manager. Review spend and CPL. Pause expensive/failing ads instantly.

Afternoon (1 PM)

Check Content Calendar. Follow up with Graphic Designer/Editor. Update client.

Weekly

Launch A/B tests (new targeting/creatives). Send performance report to boss.